Marketing Equipment

Let Northwest Pump help tell your brand’s story and learn about the plethora of marketing equipment we have to enhance your business’s brand.

Media Reach & Marketing Equipment

Gain complete control of your dispenser marketing with the latest self-managed media product from Gilbarco Veeder-Root. The easy-to-use, rules-based platform customizes dispenser marketing content based on various factors, including time of day, customer demographics, and even real-time weather conditions. Provide your marketing team more flexibility and ensure each site and customer is delivered a targeted message on every visit.

Express Lane Checkout

Marketing your forecourt does not stop at the dispenser, it should also include your C-store. You will need the marketing tools to help increase foot traffic into your C-stores and communicate sales promotions. With seamless Passport integration and customizable display features, Express Lane Checkout will fit your brand perfectly.

Petrographic Branded Overlays

Brand's Story

Petrographics is proud to offer high-quality Graphic Overlays for all major fuel dispenser types. Unlike other Non-OEM replacements, the overlays are built to withstand the destructive elements of the fueling environment. Because of the easy-to-clean surface coating, the Graphic Overlays last for years and clean up to look brand new with little effort, boosting your curb appeal and saving your staff valuable time and energy.

Gilbarco Reimage Kits

Trust genuine Gilbarco Reimage Kits and you can be sure your dispenser will look as good as the day they came out of the factory. Gilbarco has made it easy to rebrand acquired sites, meet major oil company image requirements, or get a branding facelift.

Base Reimage Kit Includes:

  1. Bezel Door Graphics: Complete custom-branded bezel door graphic overlays constructed of thick polycarbonate with a high-performance protective laminate for superior UV, chemical, and abrasion resistance.
  2. Lower Door Decals: Custom branded lower door decals to compliment and complete the look of your brand fuel dispenser.

The Reimage Kits make dispensers look new and create a visual curb appeal that encourages customers to stop. With a dedicated graphic design team, the ability, and expertise to produce graphics will meet all major oil company branding standards as well as produce custom imaging for independent company sites.

LSI Graphics, Signage & Marketing Equipment

Turn an average location into an inspired space with LSI’s turnkey building cladding, LED retrofits, wayfinding, and illuminating signage. At LSI Graphics, they are experts at managing national brand rollouts and multi-site rebranding initiatives for:

• Refueling stations
• Automotive dealerships
• Quick service restaurants
• Grocery stores
• Pharmacies
• Retail establishments

Lastly, the signs and graphics solutions include robust project management services, precision design, vivid print and digital graphics, advanced manufacturing, installation, and ongoing program management services.

View the digital version here.

Next steps:

Reach out to our sales team for more information about lighting equipment by emailing us at sales@nwpump.com, call 1-800-452-PUMP, or find the nearest location.

Industrial Services


Customer service is our business.

Serving the petroleum and industrial industry for over 60 years.


Industrial Products and Brands
Industrial Products and Brands
PEI Industrial Services
Washington Oil Marketers Association Industrial Services

How can we help?

Our petroleum and industrial staff are here to assist and well- versed in product knowledge and installation protocol. Let us take it from here. For 24-hour assistance, call 1-866-577-2755!