Petroleum Marketing Equipment That Turns Your Site Into a Sales Channel
Every fuel station already has traffic. The real question is how effectively that traffic turns into revenue.
Petroleum marketing equipment helps fuel station owners and petroleum marketers take control of the customer experience. From the moment a customer pulls up to the pump to the moment they enter the store, every touchpoint becomes an opportunity to communicate, promote, and sell.
Northwest Pump provides petroleum marketing equipment designed to enhance branding, improve customer engagement, and increase sales across both the forecourt and convenience store.
Why Work With Northwest Pump
Petroleum marketers need more than products. They need solutions that fit into real operations without disruption.
Northwest Pump works closely with fuel station owners and multi-site operators to integrate marketing equipment into existing dispensers, payment systems, and store environments. Our team understands how these systems work together and ensures each solution supports performance, brand consistency, and long-term operational reliability.
With strong vendor partnerships and decades of experience, Northwest Pump helps customers modernize sites, meet branding requirements, and create a more effective customer experience.
Invenco Flexpay 6 Payment Terminals
Designed from the bottom up, the new FlexPay 6 payment terminals from Invenco by GVR maximize customer engagement, have higher reliability, lower cost of ownership, best-in-class security, and reduce maintenance through remote terminal management.
FlexPay 6 features two distinct product lines: the All-in-One and Modular payment terminals. All FlexPay 6 outdoor payment terminals will be PCI 6 compliant with the latest EMV contactless standard, have native cloud connectivity, and include 2D bar code and contactless readers as standard features. Terminals are available as retrofit kits or factory-installed kits in Encore 700S dispensers.
Flexpay6 M1-15
- 15.6” HD color full touch screen display with 1200 nits rating
- Modular design offers the following as separate components:
- Printer
- Card Reader
- Display
- ADA Module
- Contactless
FlexPay6 A2-09
- 9” HD color full touch screen with HTML5
- All-In-One design offers a card reader, contactless, PIN Pad, and printer
- Superior anti-skim design
- Capacitive PIN Pad
- Split card reader
- Backwards compatible to replace older models
FlexPay6 A1-05
•5” color full touch screen
•All-In-One design offers card reader, contactless, PIN Pad, and printer
•Backwards compatible to replace older models
•Only available as retrofit
How Media Platforms Increase Sales During Fueling
Customers spend several minutes at the pump. That time should be working for you.
MediaReach from Gilbarco Veeder-Root allows petroleum marketers to control dispenser content through a rules-based platform. Messaging can be adjusted based on time, audience, or conditions, ensuring each customer receives a relevant and targeted message.
This creates new opportunities to:
- Promote in-store offers
- Highlight loyalty programs
- Reinforce brand identity
Northwest Pump helps operators implement these systems to turn fueling time into a consistent marketing channel.
How C-Store Marketing Equipment Increases Foot Traffic
Marketing should not stop at the dispenser. Express Lane Checkout systems connect forecourt engagement with in-store action. These systems promote offers, streamline checkout, and create a more efficient customer experience.
With seamless Passport integration and customizable display features, fuel station owners can align promotions across both the pump and the store.
Northwest Pump helps petroleum marketers create a connected experience that drives more customers into the convenience store.
How Branding and Reimaging Improve Curb Appeal
First impressions matter. A clean, modern site attracts more customers and builds trust.
Petrographic branded overlays provide durable, high-quality graphics for fuel dispensers. These overlays are designed to withstand harsh environments while maintaining a professional appearance for years.
Gilbarco Reimage Kits allow operators to refresh or rebrand dispensers quickly. These kits include bezel graphics and lower door decals that restore the look of your equipment and align with brand standards.
As highlighted in Northwest Pump’s materials, updated graphics can significantly improve curb appeal and reduce ongoing maintenance efforts.
Northwest Pump supports both large rebranding initiatives and targeted upgrades across individual sites.
How Signage and Site Design Strengthen Your Brand
Signage and lighting complete the customer experience and guide how people interact with your site.
LSI Graphics provides turnkey solutions for building cladding, LED retrofits, wayfinding, and illuminated signage. These systems are designed to support both single locations and multi-site brand rollouts.
From design to installation and ongoing management, these solutions help create a consistent, recognizable brand presence across every location.
Northwest Pump helps petroleum marketers implement signage and graphics that align with both brand goals and operational needs.
Looking for something easier to scan? See our Brand Story Sell Sheet to see how these solutions work together.
What Is Petroleum Marketing Equipment
Petroleum marketing equipment includes the systems used to communicate branding, promotions, and messaging across a fuel station. This includes:
- Dispenser screens and payment terminals
- In-store checkout and display systems
- Branded overlays and reimage kits
- Signage, lighting, and site graphics
The goal is simple. Deliver the right message to the right customer at the right time.
As shown in Northwest Pump’s brand materials, modern systems can even customize messaging based on time of day, demographics, and real-time conditions.
FAQs About Petroleum Marketing Equipment
What is petroleum marketing equipment used for
It is used to promote branding, deliver targeted messaging, and improve customer engagement across fuel stations and convenience stores.
Can petroleum marketing equipment increase in-store sales
Yes. Dispenser media and checkout systems can promote offers and encourage customers to enter the store, increasing overall sales.
Do I need to replace my dispensers to upgrade marketing equipment
No. Many systems are available as retrofit solutions that work with existing dispensers.
How do reimage kits benefit fuel station owners
Reimage kits refresh the appearance of dispensers, improve curb appeal, and help maintain brand consistency across locations.
Can marketing equipment be managed across multiple sites
Yes. Modern platforms allow centralized control of content and branding across multiple fuel station locations.
Turn Your Fuel Station Into a Stronger Revenue Driver
Your site already has traffic. The right petroleum marketing equipment helps you make the most of every visit.
From dispenser engagement to in-store promotion and site branding, these systems work together to create a more effective and profitable operation.
Northwest Pump is ready to help you select, integrate, and support the solutions that bring your brand to life. Contact their team today to get started and take control of your customer experience.
Next steps:
Reach out to our sales team for more information about lighting equipment by emailing us at sales@nwpump.com, call 1-800-452-PUMP, or find the nearest location.
Customer service is our business.
Serving the petroleum and industrial industry for over 65 years.
How can we help?
Our petroleum and industrial staff are here to assist and well- versed in product knowledge and installation protocol. Let us take it from here. For 24-hour assistance, call 1-866-577-2755!